291 search results for

'market research'

Essential guide to market research

...Market research helps you understand your business' competitive position, spot opportunities, reduce risks and make better business decisions.Existing sources of data, your own research and, if necessary, expert input can help you find the market information you need.Market research - what you need to knowQualitative vs quantitative researchDesk research - finding existing market researchField research - doing your own market researchCan you do market research yourself?Using a market resear...

Donut: Startup Donut

Essential guide to market research

...Market research helps you understand your business' competitive position, spot opportunities, reduce risks and make better business decisions.Existing sources of data, your own research and, if necessary, expert input can help you find the market information you need.Market research - what you need to knowQualitative vs quantitative researchDesk research - finding existing market researchField research - doing your own market researchCan you do market research yourself?Using a market resear...

Donut: Marketing Donut

Choosing a market research agency

...market research agency can design, carry out and analyse bespoke market research on your business' behalf. Using a professional market research company can ensure that you get the information you need, so that you can make strategic decisions based on reliable evidence.Market research agencies will make sure you're complying with current data protection legislation. They will also make sure the feedback you get, and the conclusions drawn are fully objective - difficult to achieve when ...

Donut: Marketing Donut

Carrying out market research - checklist

...market research which will help you make better business decisions. Work out what you need to know, and whether you need an in-depth understanding of the situation or a quick snapshot. Decide how quickly you need the information, and how accurate it needs to be. Start your research project with a clear brief, including objectives, deadlines and any important background information. Decide whether you have the expertise to carry out larger research projects yourself, or need to use an external ag...

Donut: Startup Donut

Carrying out market research - checklist

...market research which will help you make better business decisions. Work out what you need to know, and whether you need an in-depth understanding of the situation or a quick snapshot. Decide how quickly you need the information, and how accurate it needs to be. Start your research project with a clear brief, including objectives, deadlines and any important background information. Decide whether you have the expertise to carry out larger research projects yourself, or need to use an external ag...

Donut: Marketing Donut

Qualitative or quantitative - which method is for you?

...Market research generally falls into two main methodological groups: qualitative and quantitative. Rob Sheldon explainsQualitative research is an in-depth exploration of what people think, feel or do and, crucially, why. If you want to know why your customers behave as they do and what barriers there may be to their changing that behaviour, you would use qualitative research to explore those issues. Qualitative research does not give statistically robust findings.Quantitative research provides a...

Donut: Startup Donut

Qualitative or quantitative - which method is for you?

...Market research generally falls into two main methodological groups: qualitative and quantitative. Rob Sheldon explainsQualitative research is an in-depth exploration of what people think, feel or do and, crucially, why. If you want to know why your customers behave as they do and what barriers there may be to their changing that behaviour, you would use qualitative research to explore those issues. Qualitative research does not give statistically robust findings.Quantitative research provides a...

Donut: Marketing Donut

Sourcing information about your market - checklist

...Market research can help you understand your customers' wants, needs, tastes and spending habits. By using published market information and your own field research, you can get the data you need to target new opportunities. Find out the steps involved. Do your research before launching new products or services or making changes to your business that will affect customers, such as introducing new opening hours or changing location. Aim to discover what existing and potential customers want by usi...

Donut: Startup Donut

Sourcing information about your market - checklist

...Market research can help you understand your customers' wants, needs, tastes and spending habits. By using published market information and your own field research, you can get the data you need to target new opportunities. Find out the steps involved. Do your research before launching new products or services or making changes to your business that will affect customers, such as introducing new opening hours or changing location. Aim to discover what existing and potential customers want by usi...

Donut: Marketing Donut

Top 20 questions that research could help you answer

...Market research can give you valuable insights into your market, your competitors, your products, your marketing and your customers. Here are 20 questions that market research can help you answer Who are your current customers? Who is currently buying your product or service? Where do your customers congregate online? Are there particular social platforms or online groups where you can reach them? What common traits do your customers share? What are these people's lives like and how can you...

Donut: Startup Donut

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